Playbook
Can You Get AI to Recommend You Instead of Amazon?
Usually you won't replace Amazon in AI answers — you get named alongside it, and ahead on the specific questions where depth beats a listing. A practical DTC playbook.
Playbook
How to Get Your Shopify Pages Cited in Google AI Overviews
You can't guarantee a spot in Google AI Overviews — Google can't either. What actually moves the odds for a Shopify store, and the schema advice that's now outdated.
Playbook
What Shoppers Actually Ask AI Before Buying — And Why It Matters for Your Brand
Shoppers ask AI five kinds of questions before buying — concerns, comparisons, use cases, price, and trust. Here's each one, and how to show up in the answers.
Playbook
How to Write Product Content AI Will Actually Cite
A practical checklist for writing ecommerce content AI answer engines can extract and cite — answer-first structure, tables, the structured data that still helps, and a before/after example.