Guides
How to Choose a GEO Tool for Shopify in 2026
No single GEO tool fits every Shopify store. A practical map of the three kinds — monitoring, DIY software, and done-for-you — and how to pick without trusting the "best tools" lists AI reads back to you.
Guides
GEO Agency or In-House? How to Decide for Your Shopify Store
Agency or in-house for GEO? It comes down to who sustains the work, whether you can judge quality, and your real budget in hours as well as dollars. A decision guide.
Guides
How to Track Your Brand's Visibility Across ChatGPT, Google and Perplexity
See whether ChatGPT, Perplexity and Google AI Overviews name your brand — run your buyer questions on a schedule and track who gets mentioned and cited. The routine, and the gotchas.
Guides
5 Reasons AI Skips Your Brand in Buying Answers (and How to Get Cited)
When ChatGPT or Perplexity names your competitor instead of you, it's usually one of five fixable reasons. Here's how to diagnose and close each gap.
Guides
What Is Answer Engine Optimization (AEO)? A Guide for Ecommerce Brands
Answer Engine Optimization (AEO) is how ecommerce brands get named in the answers AI gives shoppers. Learn how AEO works, how it differs from SEO, and how to start.