Guides
How to Choose a GEO Tool for Shopify in 2026
No single GEO tool fits every Shopify store. A practical map of the three kinds — monitoring, DIY software, and done-for-you — and how to pick without trusting the "best tools" lists AI reads back to you.
Guides
GEO Agency or In-House? How to Decide for Your Shopify Store
Agency or in-house for GEO? It comes down to who sustains the work, whether you can judge quality, and your real budget in hours as well as dollars. A decision guide.
Playbook
Can You Get AI to Recommend You Instead of Amazon?
Usually you won't replace Amazon in AI answers — you get named alongside it, and ahead on the specific questions where depth beats a listing. A practical DTC playbook.
Playbook
How to Get Your Shopify Pages Cited in Google AI Overviews
You can't guarantee a spot in Google AI Overviews — Google can't either. What actually moves the odds for a Shopify store, and the schema advice that's now outdated.
Guides
How to Track Your Brand's Visibility Across ChatGPT, Google and Perplexity
See whether ChatGPT, Perplexity and Google AI Overviews name your brand — run your buyer questions on a schedule and track who gets mentioned and cited. The routine, and the gotchas.
Playbook
What Shoppers Actually Ask AI Before Buying — And Why It Matters for Your Brand
Shoppers ask AI five kinds of questions before buying — concerns, comparisons, use cases, price, and trust. Here's each one, and how to show up in the answers.