Free AI visibility checkers compared
Free AI visibility checks answer one of two questions. Diagnostics like HubSpot’s AEO Grader answer 'how does AI talk about my brand today?' with a score. AeoBay’s free scan answers 'what should I publish next?' with five real buyer questions and briefs. Both are genuinely free; they are useful for different moments. Facts below are as of August 2026.
Last reviewed August 2026
What does each free check actually give you?
HubSpot facts are from hubspot.com as of August 2026; check their site for current details.
| AeoBay free scan | HubSpot AEO Grader | |
|---|---|---|
| What it answers | What should I publish next? | How do AI engines describe my brand today? |
| What you get | Five Unclaimed Questions from your category — real buying questions where your brand still has a chance — each with a writing brief. Delivered within 24 hours. | A one-time composite score out of 100 across sentiment, presence quality, brand recognition, share of voice, and market competition, with sample recommendations. |
| Engines involved | The major engines buyers use, checked against your category’s real buying questions. | ChatGPT, Perplexity, and Gemini, based on what those models say about your brand. |
| What it requires | Your site URL and an email address. No account, no credit card. | Brand details; no account required for the one-time grade. |
| What comes after | Optional paid plan: $99/month for five weekly Unclaimed Questions and briefs. | Optional paid product: HubSpot AEO at $50/month (25 tracked prompts, $45/month billed annually), integrated with Marketing Hub. |
When is HubSpot’s AEO Grader the right starting point?
Use the Grader when you need a snapshot to build internal urgency: a single score and sentiment read is easy to put in front of stakeholders, and it costs nothing but a form fill. If your company already runs on HubSpot, the paid AEO product that follows it is also the cheapest ongoing prompt tracking in this space at $50/month, integrated where your marketing team already works.
HubSpot built this line from its acquisition of xFunnel (announced October 31, 2025), and it targets in-house marketers rather than agencies. Its scope is deliberately narrow: three engines, monitoring plus recommendations — it does not do the content work.
When is AeoBay’s free scan the right starting point?
Use AeoBay’s scan when you already suspect the answer to "how visible are we?" is "not very" and want to skip to what to do about it. A score restates the problem; the scan’s output is five specific questions with briefs — work your team can start this week, whether or not you ever pay for anything.
The scan is also the honest trial of what the paid service is: the $99/month plan is the same deliverable every week. If the five free briefs are not useful to your team, the subscription will not be either, and you will know that without spending anything.
Can a free check replace ongoing AI visibility work?
No — and that is true of every vendor’s free tier, including ours. AI answers shift as models and retrieval change, and visibility work compounds through publishing and re-checking over weeks. A free check tells you where to start. What it cannot do is guarantee outcomes: no one controls AI. We don’t sell promises — we do the work and show you the receipts.
Frequently asked questions
Are these free checks actually free, or lead magnets?
Both, honestly. Each is genuinely free — no credit card, real output — and each exists to introduce a paid product: HubSpot AEO at $50/month, AeoBay at $99/month. Judge them by whether the free output alone is useful; both pass that test for their respective questions.
Should I run more than one free check?
Yes, there is no reason not to. They measure different things — run the Grader for a visibility snapshot and the AeoBay scan for a publish queue, and you have both a baseline and a starting to-do list at zero cost.
What happened to xFunnel?
HubSpot announced its acquisition of xFunnel on October 31, 2025 (terms undisclosed) and is integrating it natively into Marketing Hub as the HubSpot AEO product line. The free AEO Grader is the entry point to that line.
What does the AeoBay free scan not include?
Ongoing delivery and follow-up. The free scan is a one-time set of five Unclaimed Questions with briefs; the weekly cadence and tracking of the links you publish are what the $99/month plan adds. The free scan is one per site.
Which paid follow-up is right for me?
It depends on your bottleneck. If you need ongoing measurement inside HubSpot, their $50/month AEO product is the natural next step. If you need someone to keep finding and prioritizing the questions worth answering, that is what AeoBay’s plan does. For broader analytics platforms, see our comparisons with Profound and Peec AI.
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Get five buyer questions where your brand still has a real chance to become part of the answer, each with a clear brief for what to publish next. No credit card. Delivered within 24 hours.
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